Two years ago at this time, we were engaged in a media blitz the likes of which hadn’t really been seen before in the Lehigh Valley. The “Smell the Change” uniform launch by the IronPigs had us captivated, and we did our best to cover it from start to finish. I can’t believe I own merchandise with bacon on it–I said at the time I’d never buy/wear it, but I do have 3 hats (not the original) and the jersey now.
Let’s take a trip down memory lane:
The day before: We anticipated the announcement–not completely accurately.
Then, the announcement and the reveal.
We posted video of the presser, as well as interviews and immediate reaction.
Finally, we measured the reaction, with photographs and analysis as well.
This might be a good time to point out that new jerseys are coming this Spring. I’m not sure when they’ll be in, but the Majestic Clubhouse Store aggressively marked down the Wilson authentics at the end of last season, and they’ve been trying to blow out the replicas over the past couple weeks. We got word late last season that new authentics would be coming, made by Majestic. It appears new replica versions will come as well. The designs will be the same, but there may be details, material differences and other minor stuff on the new gear. I don’t have any other information–and when I was in the store last week they weren’t out yet. I imagine they’re doing everything to get them out there for “pig day” March 5.
See you at the park–March 5 is coming!