Coca Cola and @IronPigs Extend Naming Rights

Coca-Cola Park


The IronPigs announced this morning what we’ve known for some time.  It was announced at the Winter Banquet that Coca Cola Bottling of the Lehigh Valley and VP Joe Brake had a handshake agreement with the Ironpigs to extend the naming rights for our beloved ballpark in Allentown.  This morning it became official, with the media release that I’ve copied below.

From an editorial standpoint, let me just say that having a local company willing to throw its support behind another local institution in this manner is truly wonderful.  This agreement goes through 2027–13 seasons–whereas my own willingness to commit to season tickets is only 1 season strong at this juncture.  Just think, it could be the Single-A Brewers by then!  Regardless, Coca Cola is “all in.”

I’m kidding a bit; but, it’s a commitment like this which allows building projects such as the Hot Corner, Pig Pen, and Tiki Terrace to be built.  We could also question if the increase in ticket prices and parking was necessary (we have) but that’s not for today.  Today is to congratulate Coca Cola of the Lehigh Valley and the IronPigs for their long-term and ongoing cooperation for the benefit of the fans.

And one more thing:  Let’s say you were going to build a new, big, gorgeous video board like they have in Reading, Moosic, and now Clearwater?  Well, now you know who’s name to put on it.  Just saying.


See you at “The Coke”





March 2, 2015


(Allentown, Pa.) – The Lehigh Valley IronPigs and Coca-Cola of the Lehigh Valley have extended the naming rights agreement for Coca-Cola Park through 2027, both organizations officially announced today. Coca-Cola Park — the first professional sports venue in the United States named specifically after the iconic brand — is widely regarded as one of the premier ballparks in America and has paced Minor League Baseball in average attendance since debuting in 2008. Additional terms of the agreement were not disclosed.

“We are so excited for this extended partnership because we know, for the next twelve years, our employees, customers and consumers will have a great place to take their families and friends to share great moments and memories together, for years to come at Coca-Cola Park!”, exclaimed Coca-Cola of the Lehigh Valley’s Vice President and General Manager, Joe Brake.

Added IronPigs President and General Manager Kurt Landes: “This is a monumental day for both of our organizations as well as the local communities that each of us serve. Coca-Cola of the Lehigh Valley is a community leader and we’re proud of the association with such an iconic brand. They also share a similar vision for providing impeccable service to their customers as we do to our fans. Today is truly a ‘win-win’ for the Lehigh Valley.”

Coca-Cola Park became an overnight sensation after its highly-acclaimed debut in 2008, drawing rave reviews for its intimacy, fan-friendly atmosphere, service culture and architectural design. It’s also received numerous honors and distinctions, including Ballpark Digest’s “Ballpark of the Year” award, the Tourism award as presented by the Lehigh Valley Conventions and Visitors Bureau and the Project of the Year award as presented to Coca-Cola Park by The March of Dimes Commercial and Industrial Real Estate Awards Committee.

The IronPigs support at Coca-Cola Park is unparalleled across Minor League Baseball as evidenced by the following:

  • Coca-Cola Park’s average per-game attendance is tops in the Minors since 2008.
  • The IronPigs are the only Minor League club to surpass 600,000 fans each of the last seven seasons.
  • Since 2008, the IronPigs have now drawn 4,435,012 fans to Coca-Cola Park and averaged 9,033 per game. Remarkably, that number drastically exceeds Coca-Cola Park’s fixed seating capacity of 8,089.
  • Every seat at Coca-Cola Park has been sold for 344 of the 491 (70.1%) all-time regular season games with 116 all-time capacity crowds.

Coca-Cola Park’s elite status among its peers in Minor League Baseball has only strengthened since 2008 as the ballpark has undergone significant reinvestments in three of the last four years to keep pace with seating and hospitality demands. This upcoming season, Coca-Cola Park will introduce the “Pig Pen”, a revolutionary new seating area that puts fans directly in front of the players in the left field bullpens and just inches away from the on-field action. Coca-Cola Park introduced the popular “Hot Corner” and “Bacon Strip” in 2013 and the specialty Red Robin Tiki Terrace & Oasis in 2012.

The IronPigs open their 2015 regular season at Coca-Cola Park on Thursday, April 9 against the Pawtucket Red Sox at 7:05 p.m.

To renew or order season tickets, mini plans or group tickets for the 2015 IronPigs season presented by Capital BlueCross, call (610) 841-PIGS (7447) or visit Coca-Cola Park’s ticket office during normal business hours.

— #BaconUSA —


Categories: Coca Cola Park, Kram's Korner - From the Club Level, Lehigh Valley IronPigs

5 replies

  1. What specifically was playing on the video board when this picture was taken?

  2. Just two comments: First, I’d be willing to be that 13 years from now we’ll (or you’ll, if I’m not here anymore!) still be watching the IronPigs play at Coca-Cola Park. Second, the new scoreboard is likely, in part because it’s a capital improvement and thus a tax writeoff and in part because it’s a fine way to reward Coca-Cola for their marvelous support. Go ‘Pigs!!!

    • Well, regardless of affiliation, the team can still be called the “IronPigs,” but I get your point. The Phillies’ AAA affiliation is too good and too symbiotic not to continue–especially with the proximity to Philadelphia. If the Phillies would somehow pull the affiliation, the organization would have little trouble attracting another AAA team–think the Mets might like to be closer than Las Vegas? I’m not really worried, I was just trying to point out how long 13 years is–a lot can change.


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